It sounds like ancient history - there was a time when people used computer software to edit, print, and share digital photos. You took pictures with a digital camera and then plugged your camera into your computer. Big companies like Google, HP, Apple, and Microsoft dominated the market with such software. Kodak wanted to make a dent.
I served as lead designer and manager of a small design team. We mapped out key functionality and designed flows through required features. Once we identified several screen types, we specced them for engineers at Kodak and built a Flash prototype.
Bundling beautiful software with powerful hardware significantly improved Kodak's market share.