User Feedback gathers users' thoughts about your product, service, or website. It measures satisfaction - features and flows that are working and those that are not. User feedback is collected directly from users, guiding improvements to your product. Listening to user feedback is the best way to grow your product and make it more successful.
Feedback takes many forms. It can be favorable about your product roadmap, a complaint about a particular flow, or a feature request that explains how your product could be more helpful. Gathering user feedback helps:
User feedback is collected continuously throughout the product lifecycle, and there are several ways to gather it.
User feedback is bi-directional. Feedback loops occur when user feedback turns into new features or change requests for product teams. Integrating feedback into the product demonstrates that user feedback is valued and encourages them to provide it more often.
After collecting user feedback, analyzing it is a challenge. Feedback tends to be incomplete, inconsistent, or occasionally contradictory. User feedback skews to the negative. The volume and repetition of feedback are most important. Avoid focusing on one-off comments or zeroing in on easy-to-fix items.
Segment your customers, identify the most common complaints or requests, and develop a plan to address them. Create a list of the top 10 recommendations, measure design and development efforts, and build a product roadmap or Trello board. Properly analyzing feedback will help you invest your time and effort into the right changes.